Lucian Sârb began working for TVR (Televiziunea Română), the Romanian public broadcaster and shareholder of euronews, in 1994. During his time with TVR, Lucian Sârb came to know euronews in his capacity as a member of the Board of Directors, from 2003 to 2005. He was instrumental in organising a project between euronews and TVR to launch the first daily news programme of euronews in Romanian, in 2004, broadcast on the channel TVR2. Since then, the service has been expanded to include five weekly magazines, still broadcast on TVR2.

Lucian Sârb then went on to serve as Project Manager and Editorial Director of The Money Channel. Since 2006, he has helped establish and develop the leading business and financial news channel in Romania.

Prior to these functions, he was head of the TVR newsroom as of 2001, where he completely re-branded news programmes, editorial concept and budget. In 2005, he was in charge of the world politics magazine broadcast live every Saturday on TVR1. In parallel to these duties, Lucian Sârb was a member of the Executive Committee Newsgroup of the EBU (European Broadcasting Union).

Following his studies in Communication and International Relations and Politics, Lucian Sârb decided to start a career as a journalist, becoming a news correspondent for TVR in 1994. His work took him around the world, including the United States, Europe, Asia and the Middle East.

Since May 2009, Lucian Sârb is working for euronews as Director of News and Programmes managing a newsroom of 220 journalists that make the 10 language teams.