Fadia Hamdi

Fadia has over 19 years of experience in IT, digital solutions, marketing, optimization, and digital innovation. She leads the Communications and Marketing team at the Queen Rania Foundation for Education and Development (QRF), where she has been for over 10 years. Before QRF, she held several digital marketing roles, including at Yahoo.

Fadia leads national campaigns and strategic communications to advance education in Jordan and the Arab world. She has overseen initiatives such as Iqrali.jo — a behavioral science-driven platform that encourages parents to read with their children from birth. With a background in IT and solid experience in strategic storytelling, partnerships, and digital engagement, Fadia bridges research and practice to ensure evidence-based solutions reach and inspire the communities they aim to serve.

Fadia and her team support tech and digital product and program development, informing program decisions and targets, monitoring and evaluation from a marketing analytics perspective, and managing the growth and conversion goals for QRF and its research, products, and programs.