Wafa Khalil AlObaidat
Playbook
Founder and CEO
Wafa AlObaidat is the CEO of Playbook, a global EdTech platform driving career growth for women executives worldwide. A serial entrepreneur and advocate for gender equality, her visionary leadership has shaped initiatives that advance women in leadership and foster inclusivity across industries. As a Young Global Leader of the World Economic Forum and the founder of The Women Power Network and the Women Power Summit, Wafa has built one of the region’s most influential ecosystems for women leaders.
Under her leadership, Playbook has grown into a transformative career platform with over 11,000 members across 500 cities and more than 100 countries. Recognized among the Top 50 Most Powerful Women by Business in the Gulf, Wafa has become a leading voice in promoting opportunities for women on a global scale. Her expertise has been featured on prestigious stages, including LEAP, Visa She’s Next, Stanford University’s Entrepreneurship Summit, the Harvard University GCC Summit, SXSW, London Business School, and Mastercard’s Leaders of Tomorrow program.
Known for her ability to translate complex challenges into actionable insights, Wafa is regarded as a thought leader in diversity, leadership, and career progression. Beyond entrepreneurship, she hosts the Women Power Podcast, engaging global leaders in conversations that inspire innovation and change. Her work and insights have been featured in Harper’s Bazaar Arabia, Entrepreneur Magazine, and Wamda. Through her vision and dedication, Wafa AlObaidat continues to redefine the future of women’s leadership, building pathways for women to thrive in competitive and evolving industries.