The WISE Awards


Mr. Jacob Kragh

Position: General Manager, LEGO China
Country: Denmark

Jacob Kragh is General Manager of LEGO China, leading the LEGO Group’s ambition to reach millions of Chinese children and providing them with fun and learning-rich play experiences. Prior to this position, Jacob Kragh held various management positions within the LEGO Group, most recently from 2010 to 2015 as the President of LEGO Education. He has been with the company for 20 years. Jacob Kragh holds an MS degree in Business Administration and has studied at the University of Arhus, Denmark as well as at Universitá degli Studi in Bologna, Italy. He has studied and worked in his native Denmark, the US, Italy, Switzerland and now in China where he lives with his wife and two children. Jacob is committed to making a positive difference in the development of young people --not only for his own children but also for millions around the world.