Ismahan Al Saad

Co-Founder and COO


Ismahan Al Saad is the Co-Founder and COO of PLAYBOOK. She has over 20 years of experience in Finance and Investments. She is the former General Manager of AlSaad Power Projects, an A Grade Electrical Contracting company. She has also been in charge of Business Development, diversifying the company’s activities and operational specialities towards increasing income sources.