Paula Valverde

Product and Innovation Director, ProFuturo Foundation

Master’s Degree (MSc) in Telecommunications Engineering (Radio Communication) from Technical University of Madrid (UPM) and Executive MBA by EOI Business School, is a seasoned leader in the conceptualisation, development and launch of complex digital innovative products, expert in IoT, wireless communications, Artificial Intelligence and data analytics/big data. 

She creates differentiated products & services leveraging technological innovation, her strategic leadership, emerging technology knowledge and business acumen. She joined Telefónica in 2008 and has succeeded in driving new concepts through the full way to become a digital business (from idea to commercial product) in verticals as Telecommunications, Retail, Insurance telematics/connected car, IoT and digital Learning. She founded and managed Innovation Labs and Product Development and Innovation Centre in global organisation (Telco) to develop and deliver those digital products. Nowadays she leads the Product and Innovation team in ProFuturo (Telefónica).