Peter Nicholson

Co-Founder and CEO


Peter grew up in California and relocated to Europe 15 years ago. He has travelled extensively and developed an appreciation of the importance of education across cultures and geographies. A father of three children, he was inspired to somehow awaken their imagination through the positive use of technology and was fortunate to partner with like-minded educators, digital pioneers, and visionaries to create Baobabooks.  He is a mentor for the Cartier Women’s Initiative and a mentor and judge for MassChallenge Switzerland.