Saeeda Jaffar

Dr Saeeda Jaffar currently serves as Senior Vice President and Group Country Manager for the Gulf Cooperation Council (GCC) region. In this role Dr Jaffar and her team are focused on driving Visa’s business growth with key clients and partners from financial institutions, partners, and governments in support of Visa’s mission to help individuals, businesses, and economies to thrive. With digitization high on the regional agenda, Dr Jaffar and her team are committed to making Visa a partner of choice, while unlocking growth opportunities for new and existing clients and partners across the GCC. Over her professional career, Dr Jaffar has worked in the Middle East, Europe, and the U.S. on a wide range of strategic, M&A and performance-related issues with clients across a range of industries, while specializing in financial services including universal banks, private banks, investment banks, private equity firms, sovereign wealth funds, government institutions and family-owned businesses.