Taleemabad
Project details
Geographical reach
Pakistan
Headquarters
Islamabad, Pakistan
Contact us
Daniyal Zia
About the project
This project is one of the 2021 WISE Awards winners.
Context and Issue
Pakistan has the second highest number of out-of-school children in the world - 22.5 million - and of those that do attend school, many exhibit stunted learning levels, with 48% of them unable to read a simple text in their native language. 66.8% do not make the transition from primary to secondary school, access to education institutes being a major issue. With the onset of the COVID-19 pandemic, the situation has only worsened.
Low-cost private schools are the unsung heroes of the education sector, providing quality education to nearly 40% of all primary school students for as low as $2 - $5 per month. However, these schools are under-resourced and have a small financial runway. If these aren’t empowered, it would break our education system’s back.
Solution and Impact
The Unbundled Model:
Taleemabad (Urdu for ‘city of education’) is a highly localised and contextualised animated series aligned with the National Curriculum of Pakistan that teaches children English, Urdu, Maths and Science across the K-6 spectrum. Taleemabad is:
• Broadcasted on National Television • Available on the Taleemabad App as a holistic learning solution • Engaging Books for physical practise
The Bundled Model:
Taleemabad Schools: Schools take on the Taleemabad name and the entire suite of products, including but not limited to teacher training, mobile app, in-class content, school management system and books. We help schools set up blended learning models and help them attract business.
Impact:
• approved by the Ministry of Education • ranked #1 on the Play Store in the Education Apps category in Pakistan • reduced dropouts in schools by 70% • increased test scores by 31%
Future Developments
We plan to create an educational ecosystem where children wake up in the morning, watch Taleemabad on tv as they get ready for school, attend a Taleemabad school, come back home and watch a repeat telecast and practice on the Taleemabad App.
Share this page
